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Postcards of Innsbruck are a fake

Two young architects, who were analyzing postcards of Tirols provincial capital Innsbruck, raise a protest against the postcards of the popular holiday destination. According to their opinion, they came to the conclusion that a lot of postcards were faked, and do not reflect the reality.

Most of the postcards were photo compositions. The mountains of the famous “Nordkette” were adjusted to the right position in interaction with the city to make them look more imposing. Such postcards never show the real picture of Innsbruck, but an idealized picture.

The project was done for the architectural biennale in Rotterdam. Innsbruck was a applicant for the “world culture heritage city”. That’s why its postcards were analyzed. Now some people in Austria are upset about the results, and talk about fraud and immoral business practices.


Ein Kommentar zu “Postcards of Innsbruck are a fake”

  1. Alfred Fischer

    Ich war letztes jahr in Innsbruck und habe die berge in nature gesehen. Weil ich keine postkarten kaufe und meine eigenen fotos mache bin ich nicht auf diesen betrug hereingefallen. Manche leute haben zu viel phantasie und zeit um mit so etwas zu spielen.
    Viel spass fuer diese leute, vielleicht verschieben sie den Stephansdom von Wien bald in eine andere Stadt nur weil er schoener aussieht dort.

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