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Postcards of Innsbruck are a fake

Two young architects, who were analyzing postcards of Tirols provincial capital Innsbruck, raise a protest against the postcards of the popular holiday destination. According to their opinion, they came to the conclusion that a lot of postcards were faked, and do not reflect the reality.

Most of the postcards were photo compositions. The mountains of the famous “Nordkette” were adjusted to the right position in interaction with the city to make them look more imposing. Such postcards never show the real picture of Innsbruck, but an idealized picture.

The project was done for the architectural biennale in Rotterdam. Innsbruck was a applicant for the “world culture heritage city”. That’s why its postcards were analyzed. Now some people in Austria are upset about the results, and talk about fraud and immoral business practices.


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