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Football Euro: McDonalds wants children to eat more hamburgers

mc donalds hamburgersThe international fast food chain “Mc Donalds” is the official sponsor of the UEFA European Football Championship 2008 in Austria and Switzerland.

The message of the fast food group is crystal clear: “Austria should eat more hamburgers and support its team.”

For these purposes McDonalds is going to offer live matches on flat screens in all of its 163 restaurants in Austria.

Even the coach of the Austrian football team Josef Hickersberger should be forced to visit McDonalds restaurants. He should be the main advertiser for the fast food cuisine of McDonalds during the football event.

Also the players of the Austrian team are fully integrated into publicity campaign of the famous fast food chain. They should seduce young football fans to eat more hamburgers in McDonalds restaurants.

The main target of McDonalds advertising campaign are children between six and ten years.


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