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“Red Bull TV” in Salzburg

red bullThe start of Red Bull with 95 percent participation on the Austrian local TV-channel “Salzburg TV” is only the beginning of an international expansion in the TV-segment.

Red Bull takes the participations which were sold by the Economic Chamber Salzburg, Raiffeisen Bank Salzburg and Spängler Bank.

The TV-channel already applied for a license to broadcast over satellite.

The international expansion is quite expensive. The rent for a satellite-transponder takes 750.000 EUR, but by satellite transmission more as 100 million people are able to watch the program instead of 760.000 by now.

Red Bull boss Mateschitz will talk about the new contents of his TV-channel in the beginning of 2007.

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